Our approach
Care in the kitchen.
Joy in the bowl.
The care of a freshly prepared dinner, with nutrition made for your pet.
Made here, with care
Good food.
Everyday love.
They’re part of your everyday life. We think good food should be, too.
We’re QualityFresh, made by New Zealand Quality Petfoods in Auckland. We bring real New Zealand meat, locally sourced vegetables and fruit into fresh meals for dogs and cats.
We gently steam-cook our recipes, then keep them chilled. It’s a ready-to-serve meal that belongs in your fridge, ready when your pet is.
Fresh food is about how a meal is made and stored. Complete and balanced nutrition is about what it provides. QualityFresh brings the two together.
Quality pet food. Everyday freshness.
For the ones
who make
your day.
What goes into a better bowl
The QualityFresh way.
01 / Real food
Meat. Vegetables. Fruit.
Locally sourced ingredients come together in fresh recipes, with vitamins and minerals to complete their nutrition.
02 / Gentle cooking
A little steam. A lot of care.
Our meals are gently steam-cooked and ready to serve. Simply portion into a bowl; there is no cooking or defrosting to do.
03 / Everyday convenience
A natural fit for your fridge.
A resealable bag, tidy bites and straightforward serving. Fresh feeding that fits into the way you already shop and store food.
04 / Complete nutrition
More than meat and vegetables.
Our complete and balanced recipes provide essential daily nutrients when fed as directed. Match the recipe to your dog or cat and the life stage on the pack.
Fresh food that fits real life
At home
in your fridge.
A ready-made meal for them. An easy routine for you.
Gently cooked. Tidy to serve.
Steam-cooked bites that are easy to portion into a bowl, without an oily sauce to spoon out.
Open. Serve. Reseal.
The resealable bag keeps their food neatly stored alongside your everyday groceries. Close it after serving and pop it straight back in the fridge.
Fresh food belongs in the fridge.
Keep refrigerated before and after opening. Follow the storage and use-by instructions on your pack, and use clean bowls and utensils.
