Chicken
with vegetables & cranberry
QUALITY PET FOOD. EVERYDAY FRESHNESS.
Fresh food.
Full of life.
Real ingredients. Gently steam-cooked.
Fresh New Zealand meals for the ones you love.
From your fridge. Straight to their bowl.
Made in New ZealandGently steam-cookedComplete & balancedFresh from the fridge
FIVE RECIPES. SO MUCH TO LOVE.
Meet their
new favourite.
Three fresh recipes for dogs. Two for cats.
Real ingredients, in every colourful pack.
Beef
with vegetables & cranberry
Lamb
with vegetables & green-lipped mussels
Three fresh recipes. One very happy dog.Explore dog meals
Chicken
with vegetables & chicken shreds
Salmon
with hoki, chicken liver & pumpkin
Fresh choices for feline mealtimes.Explore cat meals
GOOD FOOD. GREAT COMPANY.A fresh way to feed
Dinner together.
Different bowls.
A proper prepared meal. Made just for them.
Real New Zealand meat, vegetables and fruit, gently steam-cooked into ready-to-serve bites. Complete and balanced nutrition for your dog or cat, kept chilled for everyday freshness.
You’ll find us in the fridge.
Because fresh food belongs there.
Discover fresh feeding Because fresh food belongs there.
Thoughtfully made. Happily served.
What makes our bowl better.
Fresh & ready to serve
Fresh from the fridge. Open, portion and serve.
Made in New Zealand
Proudly made here, using quality local ingredients.
Real food
Real meat, vegetables and fruit, thoughtfully brought together.
Gently steam-cooked
Carefully cooked into fresh bites, ready for their bowl.
Complete & balanced
Everyday nutrition for the species and life stage on your pack.
A little fresh goes a long way
Their meal.
Your way.
Complete and balanced as their daily meal.
A fresh addition whenever it suits.
A complete meal
Serve on its own for their everyday nutrition. Choose the recipe for your pet and follow the feeding guide.
A tasty topper
Add a portion to their usual food for a fresh twist at mealtime. Adjust the rest of their serving to suit.
A little treat
Offer a few easy-to-portion bites as a reward, or set some aside from their daily meal for later.
Count meals, toppers and treats together as part of your pet’s daily food allowance.
Fresh food that fits real life
At home
in your fridge.
A ready-made meal for them. An easy routine for you.
Gently cooked. Tidy to serve.
Steam-cooked bites that are easy to portion into a bowl, without an oily sauce to spoon out.
Open. Serve. Reseal.
The resealable bag keeps their food neatly stored alongside your everyday groceries. Close it after serving and pop it straight back in the fridge.
Fresh food belongs in the fridge.
Keep refrigerated before and after opening. Follow the storage and use-by instructions on your pack, and use clean bowls and utensils.
Why does it need refrigeration?
QualityFresh is a fresh, moist meal. We gently steam-cook it and keep it chilled to maintain freshness. It needs refrigeration before and after opening, just like other perishable prepared foods. Follow your pack’s storage temperature, use-by date and once-opened instructions.
What does complete and balanced mean?
A complete and balanced recipe is formulated to supply the essential nutrients your pet needs each day when fed as directed for the species and life stage on the pack. It is made to be their main meal, with the right balance of protein, fats, vitamins and minerals.
Can I use it as a meal, topper or treat?
Yes. Serve it as a complete meal using the feeding guide, add a portion as a fresh topper, or offer a few bites as a treat. Count all of these towards your pet’s daily food allowance and adjust their other portions accordingly.
How is it different from dry kibble?
QualityFresh is a gently cooked, moist meal that needs refrigeration. Dry kibble has a dry texture and is usually stored in a cool, dry place. Both can be ready to serve; the difference here is the food format, cooking and storage. Nutritional suitability depends on the individual recipe and your pet’s needs.