A complete meal
Serve on its own for their everyday nutrition. Choose the recipe for your pet and follow the feeding guide.
Fresh food explained
Their dinner,
freshly rethought.
Real ingredients. Gentle cooking. Complete nutrition. Here’s how fresh feeding fits into everyday life.
Start with the food
A proper meal.
Made for your pet.
Think of the care that goes into making dinner: meat, vegetables and fruit, thoughtfully prepared and gently cooked.
QualityFresh brings that idea to your pet’s bowl, with recipes balanced for dogs or cats. Our meals are cooked, kept chilled and ready to serve.
They need refrigeration because they are fresh, moist, perishable food. Keeping the bag chilled is part of keeping the meal fresh.
Understanding the difference
Fresh food & dry kibble.
Two different food formats.
Choose what suits your pet and your routine.
| What to expect | QualityFresh meals | Dry kibble |
|---|---|---|
| In the bowl | Moist, gently steam-cooked bites | Dry, crunchy pieces |
| At home | Keep refrigerated, before and after opening | Usually stored in a cool, dry place |
| At mealtime | Open, portion and serve | Portion and serve |
| Choosing a diet | Use a complete and balanced recipe appropriate for your pet’s species and life stage. Follow its feeding guide. | |
A little fresh goes a long way
Their meal.
Your way.
Complete and balanced as their daily meal.
A fresh addition whenever it suits.
A tasty topper
Add a portion to their usual food for a fresh twist at mealtime. Adjust the rest of their serving to suit.
A little treat
Offer a few easy-to-portion bites as a reward, or set some aside from their daily meal for later.
Count meals, toppers and treats together as part of your pet’s daily food allowance.
Freshness is a daily habit
Open. Serve.
Reseal. Refrigerate.
- Start with the right recipe.Choose the dog or cat range and check the life-stage guidance on the pack.
- Serve the right amount.Use the feeding guide. Include toppers and treats when planning their daily portions.
- Close the bag.Use a clean utensil and reseal the pack after serving.
- Keep it chilled.Return it to the fridge promptly and follow the pack’s storage temperature, use-by date and once-opened instructions.
Your questions, answered
Fresh food, without the fuss.
What is fresh pet food?
Think of a ready-made dinner for your pet: real meat, vegetables and fruit, gently cooked and served fresh. QualityFresh recipes are balanced specifically for dogs or cats, then kept refrigerated until mealtime.
Why does it need refrigeration?
QualityFresh is a fresh, moist meal. We gently steam-cook it and keep it chilled to maintain freshness. It needs refrigeration before and after opening, just like other perishable prepared foods. Follow your pack’s storage temperature, use-by date and once-opened instructions.
Do I need to cook or defrost it?
QualityFresh is gently cooked before it reaches your fridge. It is ready to serve as directed on the pack, with no cooking or defrosting needed when stored chilled.
How much should I feed my pet?
Use the feeding guide on your specific recipe’s pack. The amount depends on your pet’s size, life stage and activity. For individual dietary advice, speak with your veterinarian.
Can dogs and cats eat the same recipes?
Choose the range made for your pet. Our dog and cat meals are separate recipes; use the species and life-stage guidance on the pack.
Where can I buy QualityFresh?
QualityFresh is launching in New Zealand supermarkets. Contact our team with your suburb or town and the recipe you are looking for to check local availability.
How do I introduce a new recipe?
Make dietary changes gradually and follow any transition advice on the pack. If your pet has special dietary requirements or a sensitive stomach, ask your veterinarian before changing their food.
Where can I find the ingredients and nutrition information?
Check your current pack for the full ingredient list, nutritional analysis and feeding directions. Our team can also help with product information before you buy, particularly if your pet has a dietary sensitivity.
What does complete and balanced mean?
A complete and balanced recipe is formulated to supply the essential nutrients your pet needs each day when fed as directed for the species and life stage on the pack. It is made to be their main meal, with the right balance of protein, fats, vitamins and minerals.
Can I use it as a meal, topper or treat?
Yes. Serve it as a complete meal using the feeding guide, add a portion as a fresh topper, or offer a few bites as a treat. Count all of these towards your pet’s daily food allowance and adjust their other portions accordingly.
Can I keep it with my other groceries?
Yes, in its closed, resealable bag in your fridge, following the storage instructions on the pack. Use a clean utensil, reseal after serving and return it to the fridge promptly. Keep pet bowls and serving utensils clean.
How is it different from dry kibble?
QualityFresh is a gently cooked, moist meal that needs refrigeration. Dry kibble has a dry texture and is usually stored in a cool, dry place. Both can be ready to serve; the difference here is the food format, cooking and storage. Nutritional suitability depends on the individual recipe and your pet’s needs.
For questions about a medical condition, allergy or prescribed diet, ask your veterinarian whether a recipe is suitable before changing your pet’s food.
